12 Tones of London

London's demographics explored by processing 2011 Census data with a statistical sorting method called cluster analysis. Attention is then focused on the sounds of the 12 archetypal council wards emerging from the study.

Cluster 8

Highest for directors/senior officials and technical occupations, Other Whites, Chinese and Other Ethnicities populations, roads, domestic and non-domestic buildings as a proportion of land area, and private renting. Second highest for flats and conversions. Lowest for mortgages, whole terraced houses, administrative, skilled trades, caring/leisure, sales, process and elementary occupations, and Caribbean population. Second lowest for green space as a proportion of land area, detached and semi-detached houses, and Pakistani population.


Mean age: 37.2.

Main occupation groups – Professional: 26.6%. Technical: 24.9%. Directors/senior officials: 24.1%. Administrative: 7.5%. Caring/leisure: 4.9%.

Long-term unemployed: 1.9%.

Main ethnic groups – White British: 36.7%. Other White: 30.3%. Other: 8.6%. Mixed Race: 4.9%. Other Asian: 4.9%.

English as main household language: 63.2%.

Households without a car: 58.5%.


Residents per hectare: 127.6.

Main land use types – Roads: 25.5%. Domestic buildings: 18.4%. Green space: 15.5%. Non-domestic buildings: 14.9%. Domestic gardens: 14.4%.

Main housing types – Flats: 59.3%. Conversions: 23.9%. Terraced: 8.7%. Semi-detached: 2.6%. Detached: 1.4%.

Main tenure types – Privately rented: 44.3%. Owned outright: 23.4%. Social housing: 14.3%. Mortgaged: 13.6%.


Total wards: 24.

Wards with silhouette values above 0.2 in descending order: Abingdon (Kensington and Chelsea), Queen's Gate (Kensington and Chelsea), Brompton (Kensington and Chelsea), Bryanston and Dorset Square (Westminster), Courtfield (Kensington and Chelsea), Lancaster Gate (Westminster), Hyde Park (Westminster), Marylebone High Street (Westminster), Hans Town (Kensington and Chelsea), Abbey Road (Westminster).

Medoid/lowest average distance within: Abingdon (Kensington and Chelsea) 23.92.

Highest silhouette value: Abingdon (Kensington and Chelsea) 0.3549.